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Catholic Prison Ministries Coalition
Austin, Texas
Marketing Strategy

Posted
Member since 2022-03-03

Session Overview

Catholic Prison Ministries Coalition is interested in receiving feedback and interpretation from an expert centered on our communications analytics. We are tracking a number of metrics (email open rate, click rate, bounce rate, unsubscribes, social media metrics, and website analytics), but we could use assistance in better understanding how we can use these numbers and how it should impact our overall communications strategy. Our goal is to see a shift to higher rates of engagement and to continue to grow our community in order to fulfill our mission.

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Nonprofit Overview

The Catholic Prison Ministries Coalition (CPMC) promotes ministry to all people affected by incarceration. Our goal is to recruit, train, support and empower those called to this ministry. We strive to create a more just and merciful criminal justice system that upholds the dignity of every human person and advances restorative justice.

We are the central hub for all Catholic jail, prison, and detention ministry efforts in the United States. We offer:
- A shared virtual space for best practices, interest group dialogue, and collaboration
- Educational webinars and a database of organizations and resources
- Prison ministry formation opportunities and chaplaincy certification for dioceses, and Catholic organizations
- Support of ministries serving victims, the incarcerated, those who work and minister in these contexts, and their families
- Opportunities for joint action and legislation on behalf of criminal justice reform, and promotion of restorative justice practices
- A professional development pathway for the next generation of jail and prison ministers and change agents.

Skills

Strategic analysis