Session Overview
Strategizing around:
Ways to differentiate Malachi Center in our marketing, finding ways to stand out from similar organizations.
Is our message about who we are and what we do clear? As an organization with multiple programs, how do we make this message clear.
Our supporters are primarily 60+ and live in the surrounding higher income suburbs. How can we have our marketing appeal more to younger professionals, who have moved to our neighborhood and the very nearby downtown, as these areas have gentrified.
Nonprofit Overview
Empower the Individual, Nurture the Family, Build the Community
Malachi Center provides after-school and summer programming for youth in grades K-8. Malachi Center incorporates evidence-based social emotional learning strategies, builds strong partnerships with teachers, schools, and families through wrap-around support, and incorporates movement-based activities as a tool for coping with frustration and the impacts of trauma. The program serves 100 children per year.
Programming includes:
-Tutoring
-Navigation support/coordination with the schools
-STEM
-Enrichment
-Community service
-Art therapy
-Career exploration
-Leadership, life, and social-emotional skill development
-Wrap-around services
-Family activities
-Basic needs