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You'll have an 1 hour call to help a nonprofit leader navigate their challenge.
Newbury Park, California
Marketing Strategy

Member since 2022-02-12

This session is currently inactive, and cannot accept applications at this time.


Session Overview

My goal for this session is to better understand how to implement a useful marketing strategy to gain internal links and recognition of our organization across the US. I want to develop a specific plan outline for our marketing team going forward that will allow us to gain lots of internal links, partnerships, and overall put the word out and get people talking about our organization. I need some concrete, trackable improvement in the success of this team.

What we currently do is the following:
- During the semesters, I have student interns sending out blanket emails every week asking teachers to look at our website and link us. This gets a low response rate and even fewer provide links.
- have interns try to find areas where we can make submissions or be featured in articles, on podcasts etc.
- have interns reach out to other organizations for partnerships- again, low response rate. We've only had one partnership since our organization started 1.5 years ago.

We are a chemistry education non-profit, and entirely virtual. We have tons of articles explaining chemistry topics- here is our biochemistry page, for example . We also have a podcast, are active on social media, and make lecture series videos for youtube, and make videos explaining the science behind lab experiments. Thank you for your help!


Nonprofit Overview

The ChemTalk Mission

ChemTalk is a non-profit organization dedicated to science education and outreach, making chemistry fun and easy to learn for the entire planet. Everything we offer is free, ad-free, and barrier-free. Diversity, equity, and inclusion are core to our mission. We also promote material science & the life sciences. We have a goal of making our website the #1 chemistry education portal in the world by 2022, and we are more than halfway there.

What Problems are we solving?

1) 85% of students find chemistry boring, difficult, or worse; Not enough students are choosing to go into a STEM field, and STEM workplace needs are only increasing
2) There is low diversity in the STEM field; Underserved and minority populations typically have less educational and laboratory resources and don’t have role models that look like them
3) Many people suffer from chemophobia, have a distrust of science, don’t understand how chemistry relates to their life, or think chemistry cannot be done safely

Create the world’s premiere SciComm Lab
We are building the world’s first virtual SciComm lab, called the ChemTalk LiveLab. It is a professional lab space where science is live-streamed and millions of people can be reached real-time, interactively in homes and classrooms, through the latest technology and live-streaming platforms. We aim to revolutionize how people experience chemistry and science. Learn about the LiveLab here.

Make Chemistry more fun, less difficult

Many shy away from this amazing subject because it is often thought to be too hard or plain boring. Part of our mission is to change this negative mindset by showing how applicable chemistry is to everyday life and how non-complicated it is.

Promote Chemistry in Modern Ways

We promote chemistry to kids, students, adults, and everyone in between. We do this through education, tutorials, infographics, photos, long and short-form videos, our podcast, a variety of social media, and highlighting exciting chemistry jobs & research – to make chemistry enjoyable and gratifying.

Rethinking Chemistry Education

The majority of students in middle school, high school, and college surveyed have told us that their chemistry courses are too difficult, and labs are less interesting than they could be. Chemistry courses and labs have not changed or been reimagined for decades.

Role Models

Last, but not least, we give people role models in chemistry by showcasing researchers, scientists, and professors who are doing amazing things in chemistry-related fields at this very moment!


Marketing strategy