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The Outwords Archive, Inc.
Los Angeles, California
Marketing Strategy

Posted
Member since 2019-08-09

This session is currently inactive, and cannot accept applications at this time.

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Session Overview

We have never had a formal marketing plan and would like to consult an experienced consultant as we create one for our next fiscal year (July 2022-June 2023), to be implemented by our Communications Manager and other staff. We're looking for guidance in clarifying the following:

-our marketing goals
-our market strategy and voice
-our target audience(s), including but not limited to LGBTQ+ youth
-what market research to conduct, and how
-best channels and tactics for us to focus on
-setting a marketing budget

The completed plan will include how to implement the recommended strategies, a timeline, and what talent and skills will be necessary, including how to empower the Communications Manager and OUTWORDS staff to carry it out.

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Nonprofit Overview

OUTWORDS captures, preserves, and shares the stories of LGBTQIA2S+ elders, to build community and catalyze social change.

Skills

Social media strategy
Marketing strategy