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Media for the Public Good Inc. / OutCasting Media
Dobbs Ferry, New York
Brand Development

Posted
Member since 2021-06-09

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Familiarize yourself with the nonprofit. Do some quick research and skim through anything you can find such as their website and/or social media.
Make a list of questions you have to clarify your understanding of their challenge.
Have the mindset of keeping the call focused on an issue that can be addressed in a 1-hour consultation, and steer the nonprofit to tangible next steps.

Session Overview

Our corporate name is Media for the Public Good (MFPG). Initially one program - OutCasting, “public radio’s LGBTQ youth program.” In 2016, a second program, OutCasting Overtime (OT), initially online-only but later distributed to public radio stations. Then our tagline became "OutCasting Media, creator of public radio's LGBTQ youth programs." We like both identities - MFPG has a bit of heft, which signals some seriousness and seems respected by outsiders, including potential funders, and OutCasting is a little more playful and represents the youth side of what we do. But how can we best combine these two identities?
Web site: https://mfpg.org or http://outcastingmedia.org
Investment prospectus: http://wdfh.org/prospectus/OutCasting_Media_Prospectus.pdf

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Nonprofit Overview

Uniting LGBTQ youth, straight allies, and the power of media in advocacy for a less unjust world.

We produce public radio's nationally distributed LGBTQ youth programs, providing exceptional and sometimes life-changing experiences to our youth participants while enlightening the public on issues that are unfortunately still divisive, as part of the public education component of advocacy for LGBTQ equality.

Skills

Brand strategy
Marketing strategy