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The Seeing Place Theater, Inc
New York City, United States of America
Marketing Strategy
4 projects

Posted
Member since 2018-01-07

This session is currently inactive, and cannot accept applications at this time.

Tips for getting the most out of your session

Familiarize yourself with the nonprofit. Do some quick research and skim through anything you can find such as their website and/or social media.
Make a list of questions you have to clarify your understanding of their challenge.
Have the mindset of keeping the call focused on an issue that can be addressed in a 1-hour consultation, and steer the nonprofit to tangible next steps.

Session Overview

We're a 12 year old social justice theater company taking our first steps with Facebook advertising. We've noticed that we've gotten great engagement on our ads, but have had very few conversions. We assume this is due to our website, which is not mobile optimized, but we are looking for an expert in Facebook advertising to take a look at our analytics and see if there's anything else we can do to improve our results.

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Nonprofit Overview

Our name "The Seeing Place" is the literal translation of the Greek word for theater (theatron): ". . . the place where we go to see ourselves." The Seeing Place is an actor-driven company dedicated to exploring the intersection between the actor's voice and the playwright's words, by reinterpreting masterful works live and in the moment to make them relevant, visceral, truthful, and accessible to a modern audience. We live up to our name by engaging our community in a vivid conversation about what makes us human. Connection. Learning. Humanity. That's what theater is all about.

Skills

Content management
Google adwords
Google analytics
Social media strategy
Marketing management
Marketing strategy
Sales