SixDegrees Org
1 - 3 weeks
Can be done remotely
Washington, D.C.
Marketing Strategy

Posted May 09
Member since 2018-04-23

This project is currently inactive, and cannot accept applications at this time.

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Project Overview

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

We are in full swing for a very large National campaign with incredible media coverage but we are missing any understanding of how to use our Google Ad Grant we have access to. We have been set up for the past few years but are not maximizing spend. This support would mean hygiene care items and critical funding being focused on core programming for an increased impact.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.

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Nonprofit Overview

We connect people to resources, share stories, and amplify causes to make the greatest possible impact in communities.

SixDegrees supports impactful initiatives to sustain and enrich local communities. Our work centers on youth empowerment, justice and equality, and improving a sustainable living environment. We listen to and prioritize the lived experiences of communities that are commonly underserved and under-resourced.

If you are looking for a way to make a difference, Sixdegrees.org is a great place to start.

Skills

Content management
Google ad words
Marketing management