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SixDegrees Org
6 - 9 weeks
Can be done remotely
Washington, D.C.
Marketing Strategy

Posted May 09
Member since 2018-04-23

Project Overview

Our organization would like to partner with an SEO specialist to conduct an on-page SEO audit for our website. We need to better understand the issues that could be hindering our nonprofit’s online visibility and make sure that search engines can crawl and index our website.

We would like the audit to assess the strengths or weaknesses of our website: title tags, meta descriptions, duplicate content, content copy, internal links, URLs, broken links, image size, ALT tags, and website speed. The SEO specialist would then provide the next steps for an SEO implementation plan. This plan should include quick fixes that can be implemented by our team immediately and longer-term tactics.

As a two-person organization that has massive impact and visibility for our size, we know an SEO audit will help us to better understand what is missing and how to fix it so that we are positioning ourselves for maximum reach. This would mean getting critical resources in the hands of our neighbors in need more effectively and allow us to increase operational capacity so that we can continue to grow our impact.

We have a current live website that is built with Squarespace. We are prepared to provide the SEO specialist with admin access to our site any other tools required (FTP access, CMS detail, Google Analytics, etc.). We are willing to be in regular communication with the SEO specialist and transfer all of the relevant information. We would also love to explore the Google Ad Grant and ensure we have that set up properly but understand this might be a different skillset.

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Nonprofit Overview

We connect people to resources, share stories, and amplify causes to make the greatest possible impact in communities.

SixDegrees supports impactful initiatives to sustain and enrich local communities. Our work centers on youth empowerment, justice and equality, and improving a sustainable living environment. We listen to and prioritize the lived experiences of communities that are commonly underserved and under-resourced.

If you are looking for a way to make a difference, Sixdegrees.org is a great place to start.

Skills

Content management
Google ad words
Marketing management
Google analytics