Project Overview
We need a style guide that includes specific colors, fonts, and other graphic design elements in formats we can use in print and digital.
We're looking for a volunteer who's excited about our mission and has experience with brand and voice. This is a highly visible project that will impact us for a long time! This style guide may also include the following:
-Rules and guidelines for staff and board members to maintain brand consistency
-Tone and voice guidelines and examples
-Formatting examples
-Grammar, spelling, and punctuation preferences
-Instructions for utilizing the brand style guide based on communications channel or stakeholder
-The value of a consistent brand and voice
A consistent and recognizable brand is essential for any growing nonprofit, and that's why developing a comprehensive style guide is a top priority for Post It Love at this pivotal moment in our organization's journey. As we expand our reach and impact, it's crucial that we establish a cohesive brand identity that effectively communicates our mission, values, and the heart behind our work.
Creating a style guide will ensure that all of our communications, from the heartfelt notes we send to students to our online presence and marketing materials, are aligned and reflective of our core purpose. By maintaining a consistent brand and voice across all channels, we'll be able to build stronger connections with our supporters, volunteers, and the communities we serve. This, in turn, will help us attract more passionate individuals to our cause, ultimately amplifying our capacity to uplift and empower underserved students through the power of encouragement.
For skilled volunteers with experience in brand development and graphic design, this project presents a unique opportunity to make a lasting impact on a mission-driven organization. By dedicating their time and expertise to crafting a comprehensive style guide, volunteers will play a crucial role in shaping the future of Post It Love's brand identity. This highly visible project will serve as a foundation for our organization's growth and success, influencing every aspect of our communications and outreach efforts.
We'll share our branding goals and our target audiences. Our team will also come prepared with examples of brands we like. We'll share some of our past marketing materials. During the interview process, we'll ask to see your portfolio and examples of your graphic designs.
Nonprofit Overview
To foster a positive and supportive environment that nurtures the emotional health and academic success of students.
Our weekly handwritten notes serve as reminders to students that they are cared for and capable of overcoming any obstacle. Research shows positive affirmation can profoundly impact young minds, nurturing perseverance, and resilience. While many nonprofits focus solely on financial assistance, Post It Love recognizes the equal importance of emotional support. By bridging this gap, we empower students to reach their full potential.
Our comprehensive approach is founded on the belief that when a child feels seen, heard, and uplifted, they unlock the drive and determination to create a promising future. We envision learning environments where every student, regardless of background, has the tools, love and encouragement they need to flourish. With your support, we can continue uplifting underserved youth and inspiring the leaders of tomorrow. Join us in bringing Post It Love to students nationwide.