Project Overview
I'm very new in my role of Director of Development and Communications (just 3 months in!), and this is a brand new role for the organization. I juggle a lot of things, and media relations is something that always falls through the cracks (especially because I have no expertise in this area). I'd love to have someone who can help me plot out some next (baby) steps for our media presence, help craft a solid strategy, put together a list of hyper-local and local publications and stations, build out some pitchable opps and maybe templates, and give me some guidance on implementation.
I'm working to build out a solid communication foundation for the organization, and with a lot of the groundwork in place (or in place soon), building out a PR strategy and media list is the next step. Upcoming efforts that seem press-worthy include recruiting for a new cohort of trainees (we do this quarterly), our 3rd anniversary, ongoing stories of alumni success, a fall fundraising event, and a co-branded content opportunity with a local brewery.
Nonprofit Overview
Revolution Workshop is a nonprofit social enterprise that provides construction and woodworking workforce development for unemployed or underemployed people in partnership with area businesses.
We deliver financial prosperity and careers through skills, hope, and resilience.