Having a working website is crucial to optimizing community engagement and successfully marketing a nonprofit. Having a attractive and intuitive website can increase the profile of an organization, its mission, and impact on the community as well as serve as a recruitment and development tool. During this project, a web designer defines and delivers a draft architecture and design options that not only meets the nonprofit’s needs but is also easy to maintain. The site’s design will be informed by research into communication goals, the needs of the nonprofit, and the key audience. From here the web designer creates a design that meets those needs and is built to match the technical capabilities of the nonprofit and can be used by a web developer to create a live site.

What activities will be completed as part of the project:
Analysis of the nonprofit’s desired features and website capabilities, as well as their ability to maintain the site.
Research to populate a Requirements Brief with enough information to inform the creation of the site.
Content Audit, Content Outline, and Content Delivery Plan.
Creation of draft architecture and design options (wireframes, site structure, and visual elements) that incorporates the nonprofit’s existing visual identity (logo), key messages, and other copy.

What activities won’t be completed as part of the project:
Build out and development of the website
Marketing and band strategy
Social media strategy

As a new CEO to the organization I found our website to be outdated as well as lacking in functional tools for users. Content has been updated with the pandemic but little time has been spent on assuring the user can get the information they need to educate, advocate, or locate information on end-of-life care, advance care planning, or hospice and palliative care programs. It is important to the organization to utilize technology in ways that link people with the supports that are available to them in the moment they may need them. Nothing can be more frustrating than going to a website thinking you're going to find help for your dying loved one and instead clicking on website after website to find the right information. With pro bono help we believe we could not only offer more to our members, but also offer more to the community as they face these struggles.

Our organization can seek support for implementation from the National Hospice Association but website plan development would need to be outsourced if it were not for Taproot.

Description of what the deliverable will include and look like:
Discover Deliverable: A requirements brief that includes a summary of findings from the discovery process and a set of prioritized recommendations for the design of a website.
Design Deliverable: Construction of site architecture (Sitemap, Wireframes, and other elements of information design) and develop concepts that inform the look-and-feel, graphics, and other design elements of the site.