Complete these steps to get the most out of Taproot Plus


Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.


You'll have a 30 minute call to discuss the scope and deliverables of the project directly with FINEQUITY, and for them to confirm you're a good fit.


Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.
6 - 9 weeks
Can be done remotely
Brooklyn, New York
Marketing Strategy

Posted February 23
Member since 2020-05-06

Project Overview

Launch a marketing campaign to promote our current products and organization as a whole. Goal is setting up and optimizing for digital advertising campaigns. Includes paid search ads within the Google, linkedin and Facebook. Campaigns will also include retargeting, display, and video ads.
We are a critical juncture for growth. We have recruited 50 people through word of mouth marketing. It is time for s to build sustainable systems for program promotion and client recruitment.
We have a strategy document - we plan to use ads to boost signups to our program enrollments - a digital education course.

We will build on what yo have developed to further our Retargeting/Remarketing, Display, and Rich Media/Video Advertising. We will also seek out knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together in order to sustain what you build.


Nonprofit Overview

Co-creating pathways to economic stability for those impacted by long-term incarceration.


Content management
Social media strategy
Google adwords
Google analytics
Marketing management
Marketing strategy