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Project Overview
Launch a marketing campaign to promote our current products and organization as a whole. Goal is setting up and optimizing for digital advertising campaigns. Includes paid search ads within the Google, linkedin and Facebook. Campaigns will also include retargeting, display, and video ads.
We are a critical juncture for growth. We have recruited 50 people through word of mouth marketing. It is time for s to build sustainable systems for program promotion and client recruitment.
We have a strategy document - we plan to use ads to boost signups to our program enrollments - a digital education course.
We will build on what yo have developed to further our Retargeting/Remarketing, Display, and Rich Media/Video Advertising. We will also seek out knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together in order to sustain what you build.
Nonprofit Overview
Co-creating pathways to economic stability for those impacted by long-term incarceration.
Skills
Content management
Social media strategy
Google adwords
Google analytics
Marketing management
Marketing strategy
Sales