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02

INTERVIEW

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BlockPower
6 - 9 weeks
Can be done remotely
Washington, D.C.
Marketing Strategy

Posted November 17
Member since 2020-09-03

Project Overview

Your contribution
Lead strategic marketing initiatives to help the BlockPower model scale independently and with local partners.
Develop marketing strategies and plans, including key messaging and communication/social media strategy to keep our network of partners, donors, staff, volunteers, and supporters updated and engaged.
Create and implement fundraising strategy, generate and maintain donor relationships, and track and analyze funding data using a CRM (Salesforce).
Develop an intimate understanding of our landscape, our users, and the financial model in order to drive strategic and tactical decisions.

Experience & Skills
Fundraising:
Experience building and implementing a fundraising strategy
Skilled with Salesforce and managing donor relationships, data, and leads
Employs sales and marketing approaches to deliver on objectives, including proactively pursuing and managing grant opportunities as well as researching and tracking partnership opportunities

Communications:
Background in creating and executing a communications strategy
Ability to craft audience-specific messaging that captures technical updates as well as big picture strategic initiatives
Make targeted and persuasive presentations with an emphasis on data and story-telling to generate partnership, volunteer, and donor leads

General:
A data-driven approach to problem solving with the analytical skills to back it up
Ability to identify and evaluate tradeoffs between competing priorities
Ability to deliver results under tight deadlines and high pressure
Fluency with Google products (Docs, Sheets, Slides, Meet, and Chat)
Ability to work on Eastern Time is ideal
Experience managing both volunteers and paid staff is a plus

With just under two months until the 2020 Georgia U.S. Senate runoffs, we are seeking a committed, Full-Time Marketing Director who will lead the charge in identifying growth opportunities and developing and implementing marketing strategies to drive awareness of and engagement in and funding for the BlockPower model.

The Marketing Director is an entrepreneurial self-starter and problem-solver who enjoys tackling big challenges and will be a critical addition to this volunteer-led initiative.

The position requires marketing, communications, and fundraising experience; strong strategic thinking skills; previous campaign or political organizing experience; and a willingness to work closely and collaboratively with our team.

In the 2016 presidential election, more than three million Black people in six key states were eligible to vote but didn’t. If even one out of three of those eligible-but-nonvoting Black people had voted, America would have a different President, Senate, and Supreme Court.

BlockPower was founded to increase Black voter turnout and civic engagement in this election cycle and beyond. It is powered by a platform that makes grassroots get-out-the-vote efforts more efficient, effective, and safe by enabling contactless voter engagement and using data to guide outreach. The platform assists in recruiting, training, and paying Black micro-organizers (Ambassadors) to identify, motivate, and empower Black non-voters (Triplers) they already know. We have partnered with the New Georgia Project (one of Stacey Abrams' groups), Black Leaders Organizing for Communities in Milwaukee, and Color of Change in Florida and supported efforts in North Carolina and Arizona to invest directly in Black communities and amplify Black voices in the 2020 General Election.

By focusing relational voter engagement efforts in partnership with The New Georgia Project using the BlockPower model and platform, we can change the course of the twin Georgia Senate runoffs in January to ensure a more just, equitable, and progressive future.
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Nonprofit Overview

BlockPower was founded to increase Black voter turnout and civic engagement in this election cycle and beyond. It is powered by a platform that makes grassroots get-out-the-vote efforts more efficient, effective, and safe by enabling contactless voter engagement and using data to guide outreach. The platform assists in recruiting, training, and paying Black micro-organizers (Ambassadors) to identify, motivate, and empower Black non-voters (Triplers) they already know. We have partnered with the New Georgia Project (one of Stacey Abrams' groups), Black Leaders Organizing for Communities in Milwaukee, and Color of Change in Florida and are supporting efforts in North Carolina and Arizona to invest directly in Black communities and amplify Black voices.

By focusing relational voter engagement efforts in these three key states using the BlockPower model and platform, we can change the course of the 2020 general election to ensure a more just, equitable, and progressive future.

Skills

Google adwords
Google analytics
Marketing management
Marketing strategy
Content management
Sales
Social media strategy